Heineken Cool Can
What’s more appealing than a cold beer in the park? Buying a few pre-cooled cans of beer is the easy part. The challenge is to keep your cans cool while getting to the park while.
In this campaign all media, including the television commercial, directed traffic towards the game site, keepthecancool.nl. After finishing one of the seven levels of the game, every participant received a t-shirt with there favorite keepthecancool character.